Our brand consultants help people and companies quickly, effectively, and efficiently transform their idea from a concept to a brand. Our experienced team demystifies the creative process to collaboratively develop world class brands or reposition brands that need help getting back into alignment.

We start with what makes you different? How you look – colors, typefaces, photos – these are your visuals. Next up is what is important to you that may not be important to everyone else? These are your values. And finally how you speak, these are your vocals. Together these make up who you are.

For example, Richard Branson and Virgin are rebellious change-makers. Timberland and Patagonia are adventurous explorers.  Mercedes and Ritz-Carlton are stable, old-guard rulers.  Campbell’s is a comforting caregiver.  Nike is the hero, the victor.  Who are you?  These brands didn’t always represent these archetypes—they didn’t always make people feel. They acquired that power over time by consistently delivering on their point of difference and that resulted in a distinct feeling among their audience. That feeling is your brand.