Transform Your Idea Into SomeThing Great. Your Brand.

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WHAT WE DO

Our brand consultants help people and companies quickly, effectively, and efficiently transform their idea from a concept to a brand. Our experienced team demystifies the creative process to collaboratively develop world class brands or reposition brands that need help getting back into alignment.

 

We start with what makes you different? How you look – colors, typefaces, photos – these are your visuals. Next up is what is important to you that may not be important to everyone else? These are your values. And finally how you speak, these are your vocals. Together these make up who you are.

 

For example, Richard Branson and Virgin are rebellious change-makers. Timberland and Patagonia are adventurous explorers.  Mercedes and Ritz-Carlton are stable, old-guard rulers.  Campbell’s is a comforting caregiver.  Nike is the hero, the victor.  Who are you?  These brands didn’t always represent these archetypes—they didn’t always make people feel. They acquired that power over time by consistently delivering on their point of difference and that resulted in a distinct feeling among their audience. That feeling is your brand.

 

SomeDay is here to help.

Your Brand

Key Elements 1

Visuals

Connecting your emotional purpose with a practical application.

Your Brand

Key Elements 2

Values

Transform your concept description into visuals, values, and vocals.

Your Brand

Key Elements 2

Vocals

Your product is a good, idea, method,or service that satisfies a need or want. Your storefront is where you sell that product, it could be your website, store, or presence on a 3rd party platform.

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    Hotels, Restaurants, & Casinos

    Our team has over two decades experience working with the leaders in the hotel, restaurant, & casino industries in the United States, Europe, Asia, & the Middle East.  We combine expertise & strategy with an unmatched network of entrepreneurs, executives, & contractors to help you achieve your goals.

    The details

    • Industry Specific Experience
    • Hourly & Subscription Pricing
    • ROI Focused Approach
    • Large Companies, SMB’s, Start Ups, & Turnarounds
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    Start Ups & High Growth Companies

    Do you need help with your start up?  Are you experiencing the pains of rapid growth?  SomeDay Consultants have started their own businesses & worked with some of the fastest growing companies in the world.  We will give you access to the strategy and resources that you need to achieve your goals effectively & efficiently.

    The details

    • Industry Specific Experience
    • Hourly & Subscription Pricing
    • ROI Focused Approach
    • Proprietary Planning Systems
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    Real Estate Development & Co-Working

    Real Estate is the largest asset class in the world.  It is also one of the most traditional industries.  SomeDay consultants have experience in all areas of the business including residential, commercial, masterplan community development, and the disruptive new approaches, such as co-working/flex space.

    The details

    • Industry Specific Experience
    • Hourly & Subscription Pricing
    • ROI Focused Approach
    • Effective & Efficient
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Testimonials

“one of the most successful Chief Branding Officers and blue-sky brand marketers of this generation”

Clearvoice.com

“As the Brand Experience wizard of WeWork, he regularly scheduled entertainment, educational and community-fostering events that made headlines and served as a “funnel” to get curious potential clients streaming in for a tour.”

Forbes

“People (like Alan) who understand the combination of short term return on investment and long term value of creativity and brand and trust and connection is few and far between.”

AHotelLife.com

“Not only did he oversee all aspects of branding and marketing for its Delano, Mondrian, Hudson, and Originals brand hotels, including 13 locations across the US and one in Istanbul, Turkey, he was also responsible for the marketing of food and beverage.”

PR Week

START BUILDING YOUR BRAND TODAY.

(YOU WON’T BELIEVE THE VALUE WE CREATE!)